Clinical Efficacy Trials and Focus Groups

Kelmar & Associates provides unbiased, scientific measurements of software and medical products to prove efficacy. This allows organizations to make valid claims of the effectiveness of their products. Research indicates that organizations depend on investments in effective focus groups and user studies for a competitive advantage.

Focus Groups

As the fidelity of a prototype increases, it must be iteratively tested. Kelmar & Associates uses quantitative ratings of multiple aspects of a design. Our team has experience in recruiting subjects from multiple sites; through newsletters, posters, newspapers, TV commercials and word of mouth. Subjects can be recruited to approximate gender and racial/ethnic composition of the U.S. or a particular population.

User Studies

A professionally selected testing criteria is the foundation that successfully measures effectiveness. A well-designed user study must access overall first impressions of the product's longer-term satisfaction, impressions of and ability to interact with the software or device.

Experience

Kelmar & Associate's evaluated Mind & Mayhem and Buddies OnLine by MedicalWorks, Inc., which is a CD ROM game, and an on-line mulitplayer game community; both designed to assist youth in quitting smoking. Efficacy trials were performed and Focus groups were iteratively used to ensure usability and playability.